Social Media Outreach and Institutional Branding of DCSMAT Vagamon

Dr Umesh Neelakantan, Professor, DC School of Management and Technology, Vagamon, Idukki (Dist), Kerala, India / umesh@dcschool.net

Social media marketing outreach refers to the proactive approach of establishing and nurturing relationships with individuals, influence’s, or organizations outside of immediate network to promote one’s brand, products, or services. Institutional marketing wing of DC School of management and Technology, Vagamon believes the strategy of being responsible through the set of communication actions of the institute with its audience. 

The skill sets of promotions are just not subjectively created, but the intentions of objectivity at DCSMAT Vagamon believes in the attainment of the growth stage of its life cycle. The institute aspires in expansion by comprehending its historical success. The fact that created the aspiration is certainly the enviable position of the institution due to the legacy and heritage inherited. Although aspirational institutions are in an enviable position, institutions can make a go for it in any quadrant of the map. The lens of focus creates distinctiveness in the business school. The business school can now indicate what kind of brand strategies to pursue based on position. 

Attributes of uniqueness and distinctiveness proves the status that the institute move from a Product status to a half-Branded status. Progress gained over the years establishes an institute to authenticate its advantage for complete brand status. Though institute achieved sustainable progress, the precedence set over the years will require the institute to face the transiting progress. Four status like Aspirational, Unconventional, Main stream and Peripheral requires authentic transition. 

DC School of Management and Technology, Vagamon proves that personal connections through an established institutional set up brings transformation and hence leverages for an impactful progress. This transformation begins among people through a platform that sustains for time compatibility, distinctiveness and empowered learning.