Economic Growth through Natya

By Dr Umesh Neelakantan, Professor, DC School of Management and Technology, Vagamon

Is the purpose of Natyashastra’s outcome just to deliver the intention of mere continuation?  Is it for a growth, progress and development-oriented process? Is it for articulating an ecosystem concerned with respect to integration?  Will Bharata’s Natyashastra integrated with an emotional appeal and human conscience provide an ecosystem of hope and desire? Whether Natya as a Shastra can be augmented as a powerful association for economic contribution? Or Is Natya just to showcase the necessity of a talent in a competitive platform?

Bharata’s Natyashastra, integrated with theatre, dance, and singing, actually aims to disseminate eternal Vedic knowledge across society for a social consciousness. It introduces audio-visual learning tools like drama, dance, and songs to make knowledge accessible to all.Natyashastra serves as a sustainable framework for transmitting great insights and wisdom to the masses. This makes complex concepts to be absorbed and accessible through visual and auditory mediums. Does this draft a platform for contribution, sustainability or competitiveness? 

Specifics of Natyashastra provide a holistically driven framework.  Rasa Nishpatti under Natyashastra is an understanding of evoking emotions – a crucial aspect in art which finds resonance in fields like psychology, branding, and consumer behavior. This leads for valuable connections with emotional drive engagements and decision-making. Social Harmony in Natya isn’t just about entertainment. It fosters unity, empathy and understanding, which are crucial ingredients for fostering inclusive workplaces and societies. When we delve into the depths of human experiences and emotions, Natyashastra prompts introspection, aligning perfectly with practices like mindfulness, ethics, and personal development. This leads to an economically driven growth of life through this integrated Shastra.